TheMediaMgr β€” The Bespoke Performance Marketing Agency
Performance Marketing

The Bespoke Performance
Marketing Agency

A Metrics Focused Approach to Media Buying. Transparency, accountability, and measurable ROI β€” from the first conversation to the final report.

πŸ“ž +1 608-772-8500  |  3334 19th Street NW, Suite 201, Rochester, MN 55901

Our Capabilities

Full-Spectrum Offline Media Expertise

Most performance agencies focus on one channel. We leverage the full mix β€” media-agnostically.

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DRTV

Harnessing the power of TV through a performance marketing approach.

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Audio

Terrestrial, satellite, streaming, and podcasts at advantageous prices.

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Print

Leveraging the power of ink to create measurable connections.

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Direct Mail

End-to-end, trackable 1-to-1 direct mail strategy and execution.

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Analytics

Attribution models that connect every touchpoint to measurable outcomes.

Keeping Score

Results That Speak for Themselves

300%
Growth over the last 5 years
6Γ—
Inc. 5000 listed (2018–2024)
13:1
Peak client ROI achieved
Trusted By Leading Brands
X-Chair
Vitrazza
NavΓ€ge
4Patriots
Generac
Collars & Co
New Nordic
Dormeo
Vyper
Men's Liberty
HDIS
Vari
Physicians Mutual
Loan Depot
General Steel Buildings
Furniture for Life
Our Commitment

Transparent, Responsive Relationships

In an industry where work is often behind the scenes and results are foggy, Media Manager is committed to transparent, data-driven client interactions. We show our work β€” always.

  • βœ“Media-agnostic buying β€” we recommend what works, not what pays us more
  • βœ“Evidence-backed solutions customized to your product and audience
  • βœ“Predictable, measurable campaign outcomes
  • βœ“Long-term relationships built on ROI, not retainer lock-in
"We've worked with Media Manager since 2015. They anticipate our needs, evolve our media plans, and optimize without emotion β€” always based on results. It's the kind of partnership every brand deserves."
β€” X-Chair Founder

Offline media results begin with a conversation.

Let's discuss your goals and create a strategy for achieving them.

Work With Us

πŸ“ž +1 608-772-8500

About Media Manager

Creative by Nature.
A Data Company at Heart.

Crafting unforgettable media experiences, one campaign at a time β€” backed by attribution, analytics, and complete transparency.

Who We Are

A Different Kind of Media Agency

Media Manager is a performance marketing agency specializing in measurable offline media strategy and buying. We use analytics and attribution to guide every TV, audio, print, and direct mail decision we make on your behalf.

Unlike agencies tethered to specific channel relationships, we take a media-agnostic buying approach. We don't have to sell you a specific channel β€” we recommend what the data says will work for your product, your audience, and your ROI targets.

The best part? We show our work.

Our Core Values

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Data-Driven DecisionsEvery recommendation backed by attribution models and real performance data.
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Full TransparencyWe show our work, share our methodology, never hide behind agency opacity.
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Long-Term PartnershipRelationships built on results and trust, not retainer lock-in.
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Measurable OutcomesCampaigns customized to your product with predictable, accountable results.

Our People

Leadership & Business Development

Brian Bos
Brian Bos
CEO & Founding Partner
Justin Bumann
Justin Bumann
President & Partner
Justin Steinle
Justin Steinle
CEO
Seth Brown
Seth Brown
Chief Operating Officer
Lauren Murphy
Lauren Murphy
Chief of Staff
Brandon Polster
Brandon Polster
VP, Media Investment & Planning
John (JB) Bosacker
John (JB) Bosacker
SVP, Business Development
Chad Faltz
Chad Faltz
VP, Business Development
Our People

Media, Analytics & Client Services

Jeff Graves
Jeff Graves
Direct Mail Strategist
Andy Buchholz
Andy Buchholz
Media Director
Alexis Roche
Alexis Roche
Media Buyer/Planner
Jan Bennett
Jan Bennett
Audio Buyer
Maddie Bailey
Maddie Bailey
Associate Buyer
Bradley Boldenow
Bradley Boldenow
Data Scientist
Cal Gibbons
Cal Gibbons
Data Analyst
Mike Wade
Mike Wade
Director of Client Services
EC
Eric Cummings
Director of Account Development
Alec Schwartz
Alec Schwartz
Catherine Reich
Catherine Reich
Account Manager
Nora Ellingson
Nora Ellingson
Account Manager
Amanda Green
Amanda Green
Account Manager
Deune Diego
Deune Diego
Matt Neuville
Matt Neuville
Yuki Greschner
Yuki Greschner
"Results drive ROI and long-lasting relationships. In an industry where work is often behind the scenes and results are foggy, we are committed to transparent, data-driven client interactions."
β€” Brian Bos, CEO & Founding Partner
Join Our Team

Everything We Do Begins
with Our People

A work hard, play hard, win together attitude β€” coast to coast, fully remote.

Inc. 5000 β€” 2018Inc. 5000 β€” 2019 Inc. 5000 β€” 2021Inc. 5000 β€” 2022 Inc. 5000 β€” 2023Inc. 5000 β€” 2024
Culture

Remote, Driven & Growing Fast

Media Manager has grown 300% in the last five years β€” and we're not done. Our team stretches coast to coast, working remotely with the focus and intensity of an in-person firm.

We believe great people do their best work when they're trusted, supported, and challenged. That's the culture we've built β€” and it shows in every client result we deliver.

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Win Together
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Coast to Coast
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300% Growth
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Data-First
Benefits

What We Offer

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Competitive CompensationSalary ranges tied to experience and impact.
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401KRetirement planning from day one.
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Health, Dental & VisionComprehensive insurance coverage.
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Life & Disability InsuranceProtection for you and your family.
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Generous PTOFlexible schedules and real time off.
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Modified Summer ScheduleWork-life balance when it matters most.
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Professional DevelopmentGrowth opportunities and learning support.
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Team BuildingEvents and culture moments that connect.
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Volunteer OpportunitiesGiving back to the community we serve.
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Company LaptopEverything you need to succeed remotely.
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Remote WorkFully remote with a coast-to-coast team.
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Vibrant Company CultureA team that actually enjoys working together.
What We Do

Driven by Best-in-Class Analytics

We don't sell channels β€” we build evidence-backed media strategies that deliver predictable, measurable offline performance for your brand.

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DRTV

Television

Harnessing the Power of TV

Maximizing the power of television through a performance marketing approach. We analyze dayparts, viewership patterns, and network rates to build TV campaigns with real-time visibility and agile optimization.

  • βœ“Daypart and network analysis for optimal placement
  • βœ“Real-time campaign visibility and agile in-flight optimization
  • βœ“Brand lift measurement alongside direct response
$1.4M
4Patriots scaled to
13:1
Peak ROI β€” Vitrazza

Audio

Limitless Audio Capabilities

ROI never sounded this good. We place across terrestrial radio, SiriusXM, streaming audio, and podcasts β€” reaching audiences at advantageous prices with host endorsements and unwired networks.

  • βœ“Terrestrial, SiriusXM, streaming & podcast placements
  • βœ“National host endorsements and unwired networks
  • βœ“Attribution tracking tied to audio touchpoints
$52K→$2.6M
NavΓ€ge test scaled
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Audio


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Print

Print

Leveraging the Power of Ink

Newspapers and magazines remain powerful for the right brands. We apply strong management, rigorous analysis, and creative strategy to make print a measurable performance channel with effective CPM and trackable response.

  • βœ“National and regional newspaper & magazine placements
  • βœ“Effective CPM analysis and creative format testing
  • βœ“Attribution modeling for print-driven conversions

Direct Mail

End-to-End Direct Mail

A trackable, 1-to-1 approach covering strategy, design, print, testing, and deployment. Every piece includes trackable CTAs and direct marketing best practices for measurable response.

  • βœ“Strategy, creative, list management, and production
  • βœ“Trackable CTAs: unique URLs, phone numbers, QR codes
  • βœ“Structured A/B testing frameworks across every campaign
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Direct Mail


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Analytics

Analytics & Attribution

Performance Marketing Anchored in Analytics

Our attribution models measure touchpoints, engagement, and conversion throughout every campaign β€” identifying what works and eliminating what doesn't, in real time. Including our proprietary SCALEβ„’ framework.

  • βœ“Multi-touch attribution and campaign forecasting
  • βœ“Real-time dashboards and transparent reporting
  • βœ“SCALEβ„’: digital-like event-based measurement for offline

Offline media results begin with a conversation.

Let's discuss your goals and create a strategy for achieving them.

Work With Us
Proven Results

Our Work Speaks for Itself

Real campaigns, real results, real transparency β€” from first test to full-scale performance.

4Patriots

Digital-First Brand Enters Offline β€” and Scales

Digital-first brand testing offline for the first time. TV launched in July, radio in September. 21 creative tests, 63 network trials, 3 unique response models.

$1.4M
Campaign spend
63
Network trials
DRTVAudioDirect Response
Collars & Co.

Driving Exponential Growth: How TV Transformed a Digital-First Brand

Digitally native apparel brand breaking into television as a performance channel for direct, measurable revenue growth.

DRTVDirect ResponseGrowth
NavΓ€ge

Proving Radio Can Perform as Effectively as TV

SiriusXM, syndicated national programs, local broadcast, unwired networks, and national host endorsements. A $52K two-week test that scaled to $2.6M by August.

$52K
Initial test
$2.6M
Scaled to
AudioSiriusXMRadio
Vitrazza

From Radio-Only to a Diversified, High-ROI Media Mix

Expanded local radio, lower SiriusXM rates, a new TV spot, targeted broadcast strategy. Effective CPM under $1 across platforms, a 4x site traffic surge.

13:1
Peak ROI
4Γ—
Site traffic
AudioDRTVAttribution
New Nordic

Supporting Retail Growth in the U.S. and Canada

Moved from print and digital-heavy into national TV and radio in 40 new markets. First-time U.S. profitability in six years.

$20M
Canadian sales
3Γ—
U.S. sales
DRTVAudioRetail
X-Chair

Omni-Channel Growth: From Go-to-Market to Successful Exit

Testing across radio, print, TV, and podcasts. Early radio and print created cash flow. TV became primary driver. Annual spend passed seven figures. Campaign helped position the brand for a successful exit.

7-fig
Annual spend
Exit
Brand positioned
DRTVAudioPrintPodcasts

Ready to become our next success story?

Work With Us
Editorial

Media Manager Insights

Strategy, analysis, and perspective on offline performance marketing β€” from the team that lives it every day.

All Topics DRTVAudio PrintDirect Mail AnalyticsStrategy
2026
Smart Scaling: Expanding Your Media Plan for Maximum Impact
Strategy Β· Media Mix
2026
The Power of Intentionality: Aligning Every Element of Your Media Strategy
Strategy
2025
Why Listeners Are the Great Scalers of Today's Advertising
Audio
2025
Driving Growth in TV Advertising with Data-Backed Scale
DRTV Β· Analytics
2025
Earning Your Spot Among the Heavyweights of Television
DRTV
2025
Tuning In: The Power of Choice and Connection in Radio Advertising
Audio
2025
The Silent Budget Killer: How to Eliminate Waste in Your Marketing Spend
Strategy Β· Analytics
2025
Turning Pages into Performance: Creativity and Data in Print Advertising
Print
2025
Linear TV: A Strategic Driver of Customer Acquisition and Retention
DRTV
2025
Why Evidence-Based Media Planning Is Powering the Rise of Offline Media
Strategy Β· Analytics
2025
The Power of Podcasts: Why This Intimate Medium Is a Marketing Game-Changer
Audio Β· Podcasts
2025
Why It's Time for DRTV: Brand Lift, Measurement, and the Real Value of Top-of-Funnel TV
DRTV
2025
Print With Purpose: Driving Results From Awareness to Conversion
Print
2025
Evaluating the Impact of Radio in the Modern Media Mix
Audio
2025
Smart Shifts: Turning Market Changes Into Media Wins
Strategy
2025
Frequency That Fuels: Finding the Sweet Spot in TV Advertising
DRTV
2025
Game Time, Prime Time: How Brands Win Big at Premier Sports Events
DRTV Β· Audio
2025
Prestige Meets Precision: Integrating Linear TV and Connected TV for Maximum Impact
DRTV
2025
The Competitive Advantage of Intelligent Ad Placement
Strategy Β· Analytics
2025
Unlocking the Cost Benefits of Linear TV Advertising
DRTV
2025
Boost Your Campaign Success: 3 Testing Tactics to Improve Ad Performance
Strategy Β· Testing
2025
The 4 Things High-Impact Print Marketers Have in Common
Print
2025
Harnessing Data Analytics for More Effective Audio Advertising
Audio Β· Analytics
2025
Direct Mail: Tangible, Trackable, and Trusted
Direct Mail
2025
TV at the Top: Why Television Still Dominates the Top of the Funnel
DRTV Β· Strategy
2025
Navigating Short-Term Gains vs. Long-Term Growth in Offline Media
Strategy
Frequently Asked Questions

Everything You Want to Know

Transparent answers to the questions we hear most from brands exploring offline performance marketing.

What types of brands do you work with?+
We work with direct-to-consumer brands, retail companies, and businesses that need measurable customer acquisition at scale. Our clients include digitally native brands entering offline media for the first time, established brands looking to diversify their media mix, and companies needing attribution and analytics to make their existing offline spend accountable.
What does "bespoke" mean in your service model?+
It means your strategy is built for your brand, your product, and your performance goals β€” not templated from another client's playbook. We don't have a house approach or a preferred channel we push. We analyze your situation and build the media strategy from the evidence up.
Which media channels do you buy?+
DRTV (direct response television), audio (terrestrial radio, SiriusXM, streaming, podcasts), print (newspapers and magazines), and direct mail. We are media-agnostic β€” we recommend the channel mix that your data and product support, not the channel that pays us more.
How do you measure offline media performance?+
We use attribution models that track touchpoints, engagement, and conversion throughout every campaign. Our proprietary SCALEβ„’ framework provides digital-like, event-based measurement with customer resolution β€” connecting offline media exposure to actual customer behavior and business outcomes.
What is the minimum investment to work with Media Manager?+
Media budgets and engagement terms are discussed directly with our business development team. We encourage prospective clients to start with a conversation about their goals so we can provide an honest assessment of what investment level makes sense for the outcomes they're targeting. Contact us at +1 608-772-8500 or use the form on our contact page.
How long does it take to see results from offline media?+
It depends on the channel and campaign structure. DRTV campaigns can show response data within days of airing. Audio and print campaigns typically require 4–8 weeks of flight to generate statistically reliable data. Direct mail response windows are tied to deployment timing. We set clear expectations upfront and report transparently throughout.
Do you work with digital-first brands new to offline media?+
Yes β€” and this is an area where we have a strong track record. Several of our case studies (4Patriots, Collars & Co., X-Chair) document the process of helping digitally native brands build their first offline media strategy, test efficiently, and scale to significant spend levels once performance is proven.
Where is Media Manager based, and do you work with clients nationally?+
We are headquartered at 3334 19th Street NW, Suite 201, Rochester, MN 55901. Our team is fully remote and works with clients across the U.S. and in Canada. Our media buying capabilities are national in scope across every channel we manage.
How do I opt out of SMS messages from Media Manager?+
You can cancel SMS messages at any time by replying STOP to any text message we send. After you send STOP, we will confirm your unsubscription and you will receive no further messages. To re-subscribe, simply opt in again. For help, reply HELP or contact us at [email protected] or +1 608-772-8500. Message and data rates may apply.
Get in Touch

Work With Us

Questions? Ready to learn more? Offline media results begin with a conversation. Let's discuss your goals and create a strategy for achieving them.

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Office Address3334 19th Street NW, Suite 201
Rochester, MN 55901
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Business HoursMon–Fri: 8:00am – 6:00pm CT
Weekends: By appointment

Business Development

Justin Steinle β€” CEO
[email protected] Β· +1 608-772-8500
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